TB Infection Campaign

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The We Beat TB Campaign is working to combat tuberculosis (TB) in South Africa through multi-media and community level interventions as a part of the National Department of Health's Kick TB strategy. The campaign used radio, television, and outdoor advertisements featuring dancing cartoon characters to communicate information about TB prevention and treatment. The campaign was developed by Johns Hopkins Health and Education in South Africa (JHHESA), as part of the TB South Africa programme being led by University Research Co., LLC (URC) and funded by the United States Agency for International Development (USAID).

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